ARADA Developer, founded in 2017 by Sheikh Sultan bin Ahmed Al Qasimi and Prince Khaled bin Alwaleed bin Talal, is a UAE-based real estate developer headquartered in Dubai. It has launched AED 60 billion worth of projects in Sharjah and Dubai, including Nasma Residences, Aljada, Masaar, Jouri Hills, Armani Beach Residences, and W Residences at Dubai Harbour. ARADA also operates supporting lifestyle brands such as Wellfit, Zad, Manbat, and Artal.