P.O.B1 Properties is a new developer founded in 2024 under the Saif Al Ghurair Real Estate Group. Their first project, Serenova in Dubai Silicon Oasis, includes 222 units: studios, 1-4 bedroom apartments and penthouses. Delivery expected in Q2 2027. Advantages: modern design, well-planned layouts, private balconies/terraces, views, sustainability and focus on long-term value and comfort.